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The broadband market is shifting faster than ever. Competitive overbuilds are accelerating. New housing construction continues to reshape demand. And the pressure to justify capital—every mile, every dollar—has never been greater.
Yet too many operators are still forced to make high-stakes decisions with incomplete, outdated, or siloed data.
Today, VCTI announced major enhancements to our Broadband IQ™ platform designed to change that. These new capabilities don’t simply add more data points—they give service providers a sharper, more predictive view of where opportunity is emerging, how competitive dynamics are evolving, and where investments will deliver the strongest return.
In short: this release brings real market intelligence into the earliest stages of broadband planning and expansion.
Why These New Insights Matter Now
Every provider is looking for an edge—whether entering a new market, choosing which neighborhoods to prioritize, planning construction timelines, or protecting existing share from aggressive competitors. But the traditional inputs into these decisions have limits: historical take rates, manually gathered intel, incomplete address data, and patchy visibility into community characteristics.
Broadband IQ's new features are designed to close those gaps.
By layering near-real-time development data, building-level classification, competitive technology presence, and advanced Propensity-to-Switch analytics, operators gain both a macro and micro view of exactly where the strongest opportunities lie.
This isn’t just “more data.” It’s the right data at the right moment in the planning cycle.
A Closer Look at the New Capabilities
New Development Alerts: Seeing Opportunity Before It Breaks Ground
New construction is one of the biggest drivers of broadband growth—but most providers only find out after the trenching or conduit decisions have already been made.
Broadband IQ now surfaces residential and commercial development plans and permit activity as they emerge, giving operators a powerful advantage:
- Earlier business-case modeling
- First-mover access to conduit or rights-of-way
- More time to engage future residents and businesses
- Avoiding costly late-to-the-table construction
For operators battling long build timelines and soaring deployment costs, early visibility can directly move the ROI needle.
Cable Overbuild Opportunity Lens: Targeting Markets Ready for Fiber
Across the country, millions of homes remain dependent on aging coax networks with no fiber alternative in sight. These areas often represent the highest-yield opportunities for fiber overbuilders—but identifying them has been tedious and inconsistent.
This new feature isolates communities where 80–100% of served locations rely on legacy cable technology. The result: operators can instantly pinpoint where fiber will win fastest, drive stronger take rates, and deliver outsized market-share gains.
HOA Presence Identification: Unlocking Bulk Agreement Potential
HOA-governed communities often move as a unified body—meaning a single agreement can drive hundreds of activations at once.
Broadband IQ now clearly flags these areas, enabling:
- Bulk-service strategy planning
- More accurate revenue modeling
- Tailored marketing and engagement
Providers no longer have to guess which neighborhoods have collective decision-making structures—they can plan for them.
Location Type Classification: Full Clarity on Every Structure
Not all locations generate equal value. SDUs, MDUs, commercial buildings, hospitals, schools, farms—they each represent different revenue potential, construction needs, and sales strategies.
This enhancement provides precise building-level identification across any target geography, empowering providers to:
- Improve revenue modeling
- Fine-tune sales targeting
- Optimize deployment plans with real building context
It’s granular intelligence without manual research.
NPS+ Insights & Propensity-to-Switch Data: Predicting Behavior, Not Just Counting Households
In partnership with Recon Analytics, VCTI now delivers deeper insight into subscriber behavior—including churn drivers and competitive take rates.
With this intelligence, operators can model:
- Expected penetration in new-build markets
- Competitive vulnerability in existing territories
- More accurate ROI and payback scenarios
- Smarter capital allocation decisions
This moves providers beyond static assumptions and into behavior-driven forecasting.
What This Means for the Industry
The broadband market is becoming too competitive—and too expensive—to rely on gut feel or disconnected data sources.
The latest Broadband IQ enhancements give providers:
- Earlier intelligence
- Sharper competitive visibility
- Higher-confidence business cases
- Faster and more targeted deployments
- Stronger ROI across build strategies
As VCTI CEO Raj Singh noted in the press release, the goal is simple: give operators “the clearest possible picture of opportunity.” With this release, that picture is not only clearer—it’s actionable.
