VCTI Accelerates Service Provider Enterprise Sales With Broadband IQ™

Somerset, New Jersey – May 14, 2025 – VCTI, the broadband expansion and
network technology experts, today announced the launch of Broadband IQ™ for
Enterprise Sales, a SaaS offering targeted to Service Provider Enterprise sales
organizations who want to accelerate time to quote and bid connections and services.
Leveraging VCTI’s expertise in broadband expansion and the ability to synthesize
multiple data sources to understand market dynamics, Broadband IQ for Enterprise
Sales enables service provider sales teams to quickly identify and quantify business
enterprise, government, and education locations within easy reach of service providers
existing fiber plant or within propagation reach for fixed wireless. Sales proposals with
valid network connection quotes can be prepared within minutes rather than hours for
individual buildings, and hours rather than weeks for complex multi-building, multi-
geography, opportunities, enabling higher performance sales at a fraction of the time
and effort.
 
Michael Brady, Chief Revenue Officer at Conterra Networks, reports that Broadband IQ
has eliminated tedious manual processes and made the sales team more efficient. “Our
team is excited to drive more wins using Broadband IQ. We’re able to achieve a much
higher degree of accuracy in our quotes, and do so in a fraction of the time, shaving
weeks off of our processes.”

 

 
Sales teams often find that searching for new middle mile and enterprise customers is
both time-consuming and frustrating. Even when using the available tools, they must
integrate data from multiple sources, research and correct faulty address and tenancy
data, making the prospecting and bid process challenging. VCTI’s Broadband IQ for
Enterprise Sales addresses these challenges by integrating accurate location mapping
and address normalization into the platform, overlaid against the existing network. This
significantly reduces the time to qualify and then generate a quote. The solution also
integrates with the provider’s existing CRM or SalesForce.com platform, allowing
Broadband IQ for Enterprise Sales to work within their existing processes, enabling
immediate uptake without extensive training.
 
“Service providers targeting enterprise organizations find themselves
needing to make quick strategic decisions as they pursue opportunities in the fast-
moving race to expand market share,” explained VCTI CEO Raj Singh. “Traditionally,
assessing opportunities has been time consuming and difficult, taking time away from
the selling process, and, in some cases resulting in lost opportunities when the provider
could not produce a bid in a timely fashion. With Broadband IQ, sales teams now have
access to relevant data and analysis quickly, shaving time off the process and improving
accuracy and confidence in bids.”

 

 VCTI’s solution analyzes a host of data sources to help enterprise sales teams to
prioritize and quote new opportunities, providing a host of process improvements,
including the ability to:
  • Identify, qualify and quantify sales targets in minutes, not days
    • Buildings within network reach, FTTX and Fixed Wireless
    • Presence of existing competitive fiber networks
  • Estimated telecom spend by building
  • Automated address validation and route data driving CPQ
  • Automated identification of additional targets along optimized route
  • Connection route optimization for cost and revenue potential
  • Integration into existing SalesForce or other CRM instance